The EU wants to protect creators from the illegal exploitation of their work by online platforms
Platform services (aka "online content sharing service providers") dominate the online market for cultural and creative works. They are primarily built on user-uploaded content or the aggregation of existing content and, far too often, they provide little or no benefits to the creators of the works. This has generated a "transfer of value", as the value of cultural and creative works is now completely retained by the platform services instead of going to the creators. This transfer of value has created an inefficient and unfair market, which threatens the long-term health of the EU’s cultural and creative sectors and the success of the Digital Single Market.
Article 13 of the proposed Copyright Directive will address this issue by clarifying that those who distribute or intervene in the distribution of creative works should be responsible for obtaining copyright licenses or taking down unlicensed content appearing on their platform. In other words, platforms will now have to give back to those who create the content from which they benefit hugely.
The EU wants to censor the internet
Absolutely not! As explained above, the Copyright Directive will simply ask big platforms (some of which are amongst the most profitable companies in the world) to take down from their platform any copyright protected content which has been illegally uploaded by their users. The fact is that these companies profit hugely from content created by others without sharing the profits.
We couldn't be further from censorship. In fact, the European Council Legal Service concluded that Article 13 does NOT breach the fundamental freedom of expression, as laid out in the Charter of Fundamental Rights. The Directive even includes a complaint mechanism for users to contest if any of their uploaded content has been removed by mistake.
It is also extremely important to clarify that there has been, and always will be, obvious exceptions to copyright rules. These include parodies/pastiche, remixes, memes, encyclopaedias, scientific research, educational material, etc., which will all remain available to the public. Comparing the Copyright Directive to the "censorship" of the internet is just a way to manipulate the debate in favour of a few big tech companies and to the detriment of European culture and creativity.
The EU wants to make it easier to create and finance songs, movies, series, photography and the entire creative industry
The Copyright Directive will protect the works of European creators. It will ensure that they receive remuneration from their work. This, in turn, will allow them to continue to finance themselves as creators, leading to more creative content being produced and published. Production companies and other investors will be incentivised to contribute more towards content creation and its distribution across Europe. In other words, #EuropeForCreativity is pushing for a strong European creative sector where talent can grow and develop into an infinite number of high-quality songs, movies, photographic art, series, broadcasts, etc.
THE EU WANTS TO BAN MEMES
Of course the EU does not want to ban memes! Nowhere in the Copyright Directive does it stipulate that people will not be able to share memes. This is an attempt by global tech giants to poison the narrative on the Copyright Directive by spreading fake news to manipulate public opinion. The truth is, memes (as a caricature/parody/pastiche) are protected by Article 5(3)(k) of the DIRECTIVE 2001/29/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society.